Small and silent, this robotic vacuum doesn’t come across as a serious vacuum cleaner. Yet it’s much more expensive than a dustbuster. So we positioned it between the two — as a home maintenance product that does the cleaning for you.

STRATEGY:

Cleaning between major cleanings.

Animal House

 

The Gate | New York

T: 212 508 3400 71 Fifth Avenue
8th Floor
New York, NY 10003

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