Utilities are an easy target. To increase appreciation of Con Edison and build a bank of goodwill for those times when things do go wrong, this campaign reminds people how reliable Con Edison actually is.

STRATEGY:

99% reliable isn’t reliable enough.

CE Night Light

CE Backstage

CE Bathtub

CE Laundromat

Outage Map

Mobile App

Energy Efficiency Tips

 

The Gate | New York

T: 212 508 3400 71 Fifth Avenue
8th Floor
New York, NY 10003

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