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Larissa Faw

Press

The Gate | New York Lands Military Association AOR

The Military Officers Association of America (MOAA) is appointing The Gate | New York as the non-profit's AOR following a formal review. The agency will also handle…

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Editor

Press

Laura Hemberger Joins The Gate as First Director of Media Analytics

Laura Hemberger, Ph.D. joins The Gate as the agency’s first Director of Media Analytics, according to Beau Fraser, president of the…

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Editor

Press

The Gate | New York Launches An Integrated Ad Campaign For IMA On The Future Of Accounting

Multi-channel campaign promotes CMA credential as a foundation to careers…

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Rey B

Press

The Gate | New York Launches An Integrated Ad Campaign For IMA On The Future Of Accounting

Multi-channel campaign promotes CMA credential as a foundation to careers of the…

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Larissa Faw

Press

Despite Automation, Always A Need For (Human) Accountants

The Institute of Management Accountants (IMA) has unveiled a new version of its “You’ve Got to Earn It” campaign to ensure…

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The Marketing Standard

Press

The Gate’s Comedic Campaign for Garanimals Will Get You Buying Clothes by The Armful

TV spots showcase the brand’s story of offering “Big on quality. Small on price” goods. Garanimals launched…

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Editor

Press

Need To Stock Up On Kids Clothes? Garanimals Is The Answer

Garanimals launched the second year of their “Big on quality. Small on price” advertising campaign, according to The Gate’s Chief…

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Rey B

Press

Need To Stock Up On Kids Clothes? Garanimals Is The Answer

Garanimals launched the second year of their “Big on quality. Small on price” advertising campaign, according to…

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IMA (Institute of Management Accountants)

Press

IMA Re-launches Integrated Ad Campaign on the Future of Accounting

IMA® (Institute of Management Accountants), today launched a new integrated advertising and communications campaign for the…

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THE GATE | NEW YORK LAUNCHES A NEW CAMPAIGN FOR FS INVESTMENTS

Press

The Gate NY

NEW YORK (October 10, 2017) – The Gate | New York launched a new integrated campaign today for FS Investments, a leading asset manager in the alternative…

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The Marketing Standard

Press

The Gate | New York Launches a New Campaign For FS Investments

Featured in the campaign is a trio of beautifully designed, highly functional products including a NASA space suit, and…

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Larissa Faw

Press

Marcum Spots Pitch Value Of Sound Business Advice

Business communications can be a tough sell, particularly with 30-second spots which is why the Marcum Group is introducing a humorous campaign to illustrate how the…

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The Marketing Standard

Press

The Gate NY’s Hilarious ‘Ask Marcum’ Ads Might Make You Rethink Your Business Plan

Aimed at C-suite executives and entrepreneurs, the spots depict decision-makers confronting complex business…

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LEADING ACCOUNTING AND ADVISORY FIRM MARCUM LLP LAUNCHES NEW ADVERTISING CAMPAIGN CREATED BY THE GATE | NEW YORK

Press

The Gate NY

NEW YORK (April 17, 2017) – Marcum LLP, one of the largest independent public accounting and advisory services firms in the nation, launched a new series of television…

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IMA (Institute of Management Accountants)

Press

IMA’s Integrated Ad Campaign Expands to New Target Markets, Building on Early Success

This week, IMA®, the association of accountants and finance professionals…

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The Drum

Press

The Gate | New York: Garanimals ‘Juice,’ ‘Crowd,’ ‘Forklift,’ and ‘Stampede’

Kids clothing brand Garanimals has launched a campaign in partnership with The Gate | New York called…

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Larissa Faw

Press

Garanimals: You Wore Them Once, Now It’s Your Kids’ Turn

Gen Xers and Millennials may remember growing up wearing the children’s brand Garanimals, recognizable for the matching animal tag theme to let children mix and…

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David Gianatasio

Press

It Took Three Child Actors to Get This Scene Right in the New Garanimals Ad

Working with toddlers in commercials can be tough. Sometimes, the wee thespians just can’t take direction. In these cases, alas…

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Laurie Fullerton

Press

‘You’ve got to earn it’ ad campaign hits a nerve

“You’ve got to earn it” is the slogan of a new advertising campaign launched by the Institute of Management Accountants (IMA) this past week and it throws the notion…

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Emily Bratcher

Press

Accountants Group Debuts Millennial-Friendly Ad Campaign

A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of both…

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Michael Cohn

Press

IMA Launches Ad Campaign on Fallon, Colbert, SNL

The Institute of Management Accountants is launching an advertising campaign on television, radio and online to promote the Certified Management Accountant…

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IMA Launches Integrated Ad Campaign Highlighting the Value of the CMA

Press

The Gate / New York

Montvale, N.J., September 12, 2016 – IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a…

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THE GATE | NEW YORK’S CAMPAIGN FOR GARANIMALS RECOGNIZED BY PARENTS MAGAZINE AS ONE OF THE MOST EFFECTIVE

Press

The Gate / New York

NEW YORK (JULY 27, 2016) — The Gate | New York announced today that its print campaign for Garanimals was recognized by Parents magazine as a top 10 performer.…

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Larissa Faw

Press

ConEd ‘Manages’ Energy In New B2B Campaign

Con Edison’s research has found that businesses think they’ve done all that they can when it comes to energy efficiency, but there are literally thousands of steps they…

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THE GATE | NEW YORK EMPOWERS COMMERCIAL BUILDING MANAGERS TO CONTROL ENERGY USE IN NEW CAMPAIGN FOR CON EDISION

Press

The Gate/New York

The Gate | New York launched a new business to business campaign for Con Edison to empower managers of commercial buildings to save money and protect the…

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THE AGENCY THAT MAKES CONSIDERED PURCHASES WORTH CONSIDERING HAS A NEW CONSIDERED PURCHASE CLIENT

Press

The Gate / New York

New York (May 2016) – The Gate | New York announced today that it has added IMA® (Institute of Management Accountants) to its growing client roster. IMA is the worldwide…

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THE GATE | NEW YORK HONORED WITH GOLD FOR NASDAQ TV AT THE 22ND ANNUAL FCS PORTFOLIO AWARDS

Press

The Gate / New York

New York, NY (May 25, 2016) – The Gate | New York continued its win streak at the 22th FCS Portfolio Awards for its client Nasdaq at the annual gala on Thursday, April 28 in…

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GRAPHIS RECOGNIZES THE GATE’S WORK FOR TWO CLIENTS

Press

The Gate/New York

The Gate | New York announced today that print campaigns for two clients – Con Edison and Garanimals — were recognized by Graphis, The International Journal of…

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Beau Fraser

Published Articles

Five Things Financial Services Can Learn from Luxury Marketing

For an industry that targets the wealthy, Financial Services marketing, while well-crafted and professional, does not always…

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The Gate / New York

Press

THE GATE | NEW YORK HONORED WITH 11 AWARDS FOR STATE STREET AND NASDAQ AT THE 21st ANNUAL FCS PORTFOLIO AWARDS

New York, NY (May 4, 2015) The Gate | New York took home 11 trophies at the 21st…

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GRAPHIS RECOGNIZES THE GATE’S WORK FOR THREE CLIENTS

Press

The Gate / New York

NEW YORK (March 12, 2015)– The Gate | New York announced today that print campaigns for three clients – State Street Global Advisors, Duxiana and Con Edison — were…

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Beau Fraser

Published Articles

Meet your new high-rise neighbor: the Honorable Mr. and Mrs. George Jetson

For every step forward towards peace and prosperity, the world seems to take one – and sometimes two – steps back.…

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Jami Oetting

Press

The Path to New Business? 20 Agencies That Have Published a Book

You might not be the type that enjoys being holed up in a derelict cabin, frantically typing to try to finish your masterpiece. You thrive…

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Jami Oetting

Press

5 Ads That Defined the Creative Journey of The Gate Worldwide

The Gate Worldwide was founded in 1872. It’s an international advertising agency with six offices worldwide, including New York…

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THE GATE | NEW YORK LAUNCHES NASDAQ’S REBRANDING CAMPAIGN

Press

The Gate/New York

NEW YORK (October 10, 2014) – The Gate | New York launched a global digital program consisting of a microsite, banners and social media in support of Nasdaq’s rebranding.…

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THE GATE | NEW YORK MOVES TO ROOMIER SPACE

Press

The Gate / New York

NEW YORK (October 1, 2014)— The Gate | New York moved to new, larger and custom built space today. After 7 years in the Flatiron District, The Gate had outgrown its space.…

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Kunick Kapadia

Published Articles

The Untethered Affluent

Despite the marketer’s edict that mobile should be an essential part of today’s marketing strategy, agencies and clients that market to affluent consumers continue to…

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Beau Fraser

Published Articles

THE 8 CHARACTERISTICS OF LUXURY PRODUCTS

What is pornography anyway? When asked to describe his threshold test for obscenity in the landmark Jacobellis v. Ohio case, Justice Potter Stewart answered: “I know it when I…

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Erica Martinez

Published Articles

All Purchases Are Considered, But Some Purchases Are More Considered Than Others

It starts sooner than we might have thought. The moment comes early when you realize that you can make your first serious…

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The Gate / New York

Press

THE GATE | NEW YORK HONORED WITH SEVEN AWARDS FOR STATE STREET AT THE 20TH ANNUAL FCS PORTFOLIO AWARDS

New York, NY (May 2, 2014) The Gate Worldwide took home seven trophies at…

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Erica Martinez

Published Articles

Is Your Considered Purchase Product Now A Considered Commodity?

You’ve got to love a good mash-up. Chocolate and peanut butter. Angry Birds and Star Wars. Cookie Monster and Tom…

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Beau Fraser

Published Articles

Nin hoa Sergei! Ciao Rumi! How was Aspen – bien?

Two fifty-something couples out for some shopping meet by chance. You can imagine the scene: it is a lovely, sunny morning, flowers spill from planters and hanging…

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COMMUNICATION ARTS RECOGNIZES THE GATE’S WORK FOR CON EDISON

Press

The Gate / New York

NEW YORK (February 24, 2014)– The Gate’s first advertising campaign for Con Edison was recognized by Communication Arts, the largest creative magazine in the world,…

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Erica Martinez

Published Articles

Your Customer’s Affluence Level Can Impact Purchase Consideration

Luxury goods. Luxury travel. Luxury apartments. An idea is brought to mind of something special, timeless, exclusive.…

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Communication Arts Staff

Press

Communication Arts Exhibit – Con Edison print ads

Virtually everything depends on power, so virtually everyone in New York depends on Con Edison. It’s easy to forget how important power is to our daily lives, until we have to…

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THE GATE WORLDWIDE CREATES A GRAPHIC NOVEL TO ENGAGE FOR THE PROJECT MANAGEMENT INSTITUTE

Press

The Gate / New York

NEW YORK (February 4, 2014)– The Gate Worldwide launched a graphic novel for its client, The Project Management Institute, as a creative way to create awareness and…

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THE GATE EMPHASIZES ITS MEDIA OFFERING BY ELEVATING ERIC VAN DEN HEUVEL TO MANAGING DIRECTOR, THE GATE | MEDIA

Press

The Gate / New York

NEW YORK (February 4, 2014)— Beau Fraser, President of The Gate NY announced that Eric van den Heuvel has been elevated to Managing Director of The Gate Media…

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Beau Fraser

Published Articles

The Difference Between a Brahmin, a Nova, and the Millionaire Next Door.

Affluence is not a social class, a state of mind, or even a lifestyle. It’s an economic condition. All affluent people have one…

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Erica Martinez

Published Articles

‘Tis the Season For Giving: Where Young Affluents Choose to Donate

#GivingTuesday launched last week, good timing for this time of year, when amidst all the commercialism, many of us start to…

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Peter Levitan

Press

Should Your Advertising Agency Write A Book?

In 2008, The Gate Worldwide, a global advertising agency with offices on three continents, decided to do what many other agencies talk about doing but rarely do.…

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Beau Fraser

Published Articles

Is your luxury product tomorrow’s commodity?

While there have always been fads in luxury — remember the giant bird feathers on Victorian ladies’ hats? — most luxury goods have had a permanence to them that…

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Beau Fraser

Published Articles

If the affluent live in a gated world, how do you get past the gate?

If the affluent live in a gated world, how do you get past the gate? The past two decades have seen a dramatic rise in the number of…

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Erica Martinez

Published Articles

3 Items To Keep In Mind When Marketing To Affluents

Okay, I’ve got a good one for you. Stop me if you’ve heard it before. What do you sleep on, sit in, and brush your teeth with? Have you made the connections? Do you know…

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Erica Martinez

Published Articles

Considered Purchases: Affluents Think Long Term, While Non-Affluents Think Right Now

Lucky me – our bedroom air conditioner died in the middle of the New York City July…

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THE GATE WORLDWIDE LAUNCHES NEW WEBSITE FOR ITS GLOBAL NETWORK OF ADVERTISING AGENCIES

Press

The Gate / New York

NEW YORK (August 28th, 2013) — The Gate Worldwide launched a new website today for its network of six advertising agency offices throughout Asia, Edinburgh, London and…

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Beau Fraser

Published Articles

Affluent, wealthy or rich: What is in a name?

During the Occupy Movement, the idea of the “1 percent” got a lot of airplay, and opinions about this group flew fast and furious through the media. Lots of people…

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Beau Fraser

Published Articles

Is there an affluent mindset, and does it affect the way they buy?

Rich people are different. There may be some “millionaires next door,” well-to-do people who seem, on the surface, like…

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Erica Martinez

Published Articles

Gaining A Deeper Understanding Of Luxury Market Trends

The media sensationalizes the exploits of the rich. In the last couple of weeks alone, we’ve heard about Disney “tour concierges,” …

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The Gate / New York

Press

THE GATE IS A TOP WINNER AT THE FINANCIAL COMMUNICATIONS SOCIETY (FCS) PORTFOLIO AWARDS

Tied with Goodby, Silverstein & Partners for the most awards (11) including its work for…

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David Bernstein

Published Articles

Don’t Bitch About the Pitch, Just Embrace Your Inner Draper

The new season of Mad Men is about to start. For most fans, that means a chance to catch up with their favorite 1960s soap…

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Erin Shea

Press

Duxiana triggers emotional buys via multichannel campaign

Swedish mattress manufacturer Duxiana® is pushing mattress and bed sales through an emotional message in print, digital and…

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Tanya Irwin

Press

Gold Uses Real Imagery in Campaign

SPDR Gold Shares has launched a new campaign created in partnership with the World Gold Council and State Street Global Advisors. The campaign, created by The…

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Klaus Heesch, Creative Director for AUDI’s “Art of the Heist” joins The Gate Worldwide

Press

The Gate / New York

New York, NY (August 1, 2012)— Klaus Heesch, a digital creative director known for his work on the Cannes Lion award-winning Audi’s Art of the Heist campaign has…

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The Gate / New York

Press

The Gate Worldwide Honored with 11 Awards for State Street Global Advisors at The 18th Annual FCS Portfolio Awards

New York, NY (June 4, 2012) — The Gate…

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Stuart Elliott

Press

How’d You Like a Nice Financial Punch?

QUITE a few people have likened the effects of the financial crisis to getting punched in the face. Now, a campaign is using some “Pow, right in the kisser” moments to…

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Beau Fraser

Published Articles

Remembering Michael Keeshan, a Man Many Looked up to

Michael Keeshan, a former president and chief operating officer of Saatchi & Saatchi, New York, and a longtime boss of mine, died suddenly the other day. Once the numbing…

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David Bernstein

Published Articles

Help Wanted: Actual Talent, Not Fancy Resumes

3 million jobs were lost in the recession. According to my friends in the business, 2.9 million of them were in advertising. So maybe it’s not surprising that my agency gets a lot…

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Lou Rubin

Published Articles

Financial Services Firms: Slay Your Sacred Cows

NEW YORK It’s one of marketing’s accepted principles that if you can find ways to innovate, then differentiation will follow. This maxim holds as true for a sneaker brand…

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Steve Hall

Press

State Street SPDR Can Save Your Sinking Financial Submarine

Hmm. Here’s an interesting approach to an advertising analogy. From The Gate Worldwide comes this new commercial for…

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Beau Fraser

Published Articles

What’s the Market Price for a Great Idea?

You have to applaud Prudential and its agency search consultants. Industry trades report that Prudential is compensating each of the three finalists in its agency search…

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Elaine Wong

Press

Schwan’s will do everything but spoon the food into your mouth

Who doesn’t enjoy a freebie in a recession? Especially free dinner! Schwan’s, the nation’s largest home- food-delivery provider, is…

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David Bernstein

Published Articles

The Safe Hire

It’s a basic rule of business: Only hire someone who’s done the job before. It sounds like a no-brainer. But I wonder if that’s just because we aren’t using our brains. I…

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Shoot Online Staff

Press

The Best Work You May Never See: State Street’s “Buried Treasure” From The Gate Worldwide

July 03, 2009, — A dog picks up an errant ball during a street soccer game and…

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Eric van den Heuvel

Published Articles

If Times Are Tough, Cut Your Ad Budget

NEW YORK “Snip,” “snip,” “cut,” “cut” — that’s not the sound of barber shears trimming my locks (I can’t afford haircuts anymore; lucky for me long hair is back). What you are…

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David Gianatasio

Press

“Sometimes Politicians Lead Our Country” Sports Museum

In our cynical age of steroid scandals, self-indulgent pampered star athletes and Michael Vick, it doesn’t hurt to be reminded of the transcendent power of professional…

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Stuart Elliott

Press

Bats in This Museum Don’t Have Wings

A campaign is promoting the newest museum in New York as the house that Ruth built — and Heisman and Owens and Ali and King and Craig and Namath and Chastain and … The museum is the Sports Museum of America, which opened on May 7 in Lower Manhattan, at 26 Broadway in the old […]

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David Bernstein

Published Articles

Art & Commerce: Politically Indirect

NEW YORK These days, you can’t watch the news without hearing a bland sound bite from one presidential candidate or another. And that got me thinking. Every four…

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The One Club

Press

CREATIVE SHOWCASE MEMBERS CHOICE

DESCRIPTION The Gate Worldwide created a TV spot aimed at Chief Home Officers, who view the cleanliness of their house as a reflection on them. The spot opens with a…

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ADWEEK Staff

Press

Roomba Says, ‘Let Robots Do Dirty Work’

BOSTON The Gate Worldwide targets “Chief Home Officers” in its first ad campaign for iRobot’s Roomba automated vacuum cleaner. The work from the independent shop in…

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ADWEEK Staff

Press

iRobot Hires The Gate

BOSTON The Gate Worldwide has added advertising chores for iRobot’s home robots division, which markets the Roomba and Scooba automated vacuums. The Gate, a…

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Kamau High

Press

The Gate’s Manifesto Heads to Bookstores

NEW YORK Who says agency self-promotion is dead? After reading an Adweek article last month about StrawberryFrog touting its failed pitch for Hyundai, at least one agency…

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Eric van den Heuvel

Published Articles

Here’s One Bridge That Went Too Far

NEW YORK We’ve ALL heard a hundred variations of the same lament, each tinged with more panic: “Ad environments are too cluttered,” “Media is fragmenting,” …

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Beau Fraser

Published Articles

It’s time for agencies to slaughter the sacred cow of compensation

A successful payment structure would reward great ideas and streamline client approval The advertising industry is filled with herds…

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