How We Think

Today, every purchase is a considered purchase.

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Marketing isn’t brain surgery. It’s neuroscience.

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Mother and daughter on sofa

Why do I have to wear underwear?

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How to find your “why.”

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Not all considered purchases are alike.

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If you don’t tell people “why,” they’ll tell you why not.

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Why do so many companies advertise their “WHAT” instead of their “WHY”?

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Smart Marketing for the 2020 Economic Hiatus

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Tap people’s primal need for community

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Rethink your audiences, and then target messages precisely to them

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How to strike the right balance in an unstable world

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Be a rock people can lean on

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Give people virtual ways to feel free and unfettered

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Turn Lemons into Lemonade

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New York, NY 10003

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