Articles on our Work for Institute of Management Accountants

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Michael Cohn

Press

IMA makes new push to spotlight CMA value during tough economic times

The Institute of Management Accountants has launched a new promotional campaign to highlight the role of Certified Management Accountants in real-world situations, taking a more serious tone in the midst of the novel coronavirus pandemic than its previous humorous advertising campaigns. The campaign aims to demonstrate how accounting and finance professionals who earn a CMA […]

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Rey B

Press

IMA Launches Global Ad Campaign to Highlight How CMAs Make a Difference in Business

IMA (Institute of Management Accountants), the association of accountants and financial professionals in business,

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newsroom

Press

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The IMA (Institute of Management Accountants) launches a new global

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Rey B

Press

IMA Launches Global Ad Campaign to Highlight Importance of Certification in Today’s Business Landscape

The IMA® (Institute of Management Accountants) has launched a new global

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Editor

Press

Graphis Recognizes The Gate’s Work With Gold. Again.

The Gate | New York announced today that print campaigns for two clients – FS Investment and Institute for Management Accounts — were recognized by Graphis, The International Journal of Visual Communications, in their 2019 Annual. The Gate showed five print ads from two campaigns in this year’s edition. FS Investments’ “Smart Never Settles” campaign […]

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Rey B

Press

IMA Launches Global Ad Campaign to Help Management Accountants Seize the Opportunities in a Digital Age

MONTVALE, N.J., – This week IMA® (Institute of Management Accountants) launches a…

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Rey B

Press

The Gate | New York Launches An Integrated Ad Campaign For IMA On The Future Of Accounting

Multi-channel campaign promotes CMA credential as a foundation to careers of the…

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Larissa Faw

Press

Despite Automation, Always A Need For (Human) Accountants

The Institute of Management Accountants (IMA) has unveiled a new version of its “You’ve Got to Earn It” campaign to ensure…

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IMA (Institute of Management Accountants)

Press

IMA Re-launches Integrated Ad Campaign on the Future of Accounting

IMA® (Institute of Management Accountants), today launched a new integrated advertising and communications campaign for the…

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IMA (Institute of Management Accountants)

Press

IMA’s Integrated Ad Campaign Expands to New Target Markets, Building on Early Success

This week, IMA®, the association of accountants and finance professionals…

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Laurie Fullerton

Press

‘You’ve got to earn it’ ad campaign hits a nerve

“You’ve got to earn it” is the slogan of a new advertising campaign launched by the Institute of Management Accountants (IMA) this past week and it throws the notion…

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Emily Bratcher

Press

Accountants Group Debuts Millennial-Friendly Ad Campaign

A new ad campaign, launched by the Institute of Management Accountants, hopes to make young professionals aware of both…

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THE AGENCY THAT MAKES CONSIDERED PURCHASES WORTH CONSIDERING HAS A NEW CONSIDERED PURCHASE CLIENT

Press

The Gate / New York

New York (May 2016) – The Gate | New York announced today that it has added IMA® (Institute of Management Accountants) to its growing client roster. IMA is the worldwide…

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