Bylines by Eric van den Heuvel

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Eric van den Heuvel

Published Articles

If Times Are Tough, Cut Your Ad Budget

NEW YORK “Snip,” “snip,” “cut,” “cut” — that’s not the sound of barber shears trimming my locks (I can’t afford haircuts anymore; lucky for me long hair is back). What you are…

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Eric van den Heuvel

Published Articles

Here’s One Bridge That Went Too Far

NEW YORK We’ve ALL heard a hundred variations of the same lament, each tinged with more panic: “Ad environments are too cluttered,” “Media is fragmenting,” …

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The Gate | New York

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New York, NY 10003

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