We make considered purchases worth considering.
The age of information has put an end to the random purchase. Today, everything is a considered purchase. Which is defined not by the amount of money it costs, but by the amount of thought that goes into it.
So, as a marketer, how do you get people to consider you? Do you entertain them? Do you make them think? Or do you connect with them on an emotional level?
No matter what route you take, you’re first going to have to make a considered purchase of your own.
You’re going to have to hire an ad agency.