If you’ve prowled around the “Work” section of our site, it’s obvious we’re well-versed in every medium you’d expect from an ad agency. But the services we offer clients extend well beyond that. In fact, we offer all the communication resources needed to take a company or product “From Name to Brand to Market.” Below are some examples of what we’re talking about.
In this age of easy access to information, how do you get prospects to consider you? The answer lies in The Gate's patent-pending “Why Axis.” On one part of the axis, you'll find the...
In this age of easy access to information, how do you get prospects to consider you? The answer lies in The Gate's patent-pending “Why Axis.” On one part of the axis, you'll find the words “what” and “how.” Your “what” is simply the product or service you want people to buy — a pair of Adidas Futurecraft 4D sneakers. Financial advice from BNY Mellon. McDonald's fries.
Your “how” is either how you make it (with 1,000 thread count Egyptian cotton) or how your customers can buy it (only on this one website). It's tempting to base your marketing on a “what” or a “how.” You get to use those facts, features and attributes you're justifiably proud of. But… can we be honest here? Your competition probably has the same facts, features, and attributes. That's why there's a second axis.
Let's start with the “who.” They're not just a member of your target audience. They're a specific type of person. It's a psychographic, not just a demographic. Once you've identified your what, how and who, you're finally ready for the all-important “why.” Why should this perfect customer CARE what you make and how you make it?
Take the famous California Milk Processor Board campaign from a few years ago. Their why was: If you don't have milk, you can't eat cereal, cookies, brownies or anything else that makes life worth living. So for god's sake, don't run out of milk. Sounds obvious now. But before that campaign, milk only talked about building strong bones and teeth. Yawn. Coming up with the best “why” isn't easy. It takes research, imagination, courage and, sometimes, a panel of experts. But if you've got the right why, your marketing will have all the focus it needs to be successful.
We don't have a style, we have a standard. And if you'd like to see if our standard lives up to yours, we invite you to click on the Work button.
We’re a full-service media planning and buying group. And as such, we spend our days (and sometimes nights) providing clients with strategic market and audience insights, as well as channel planning across linear and digital platforms. We also offer data architecture, media buying and analytics for good measure.
As the media landscape continues to change, we’re committed to evolving along with it. So think of us less as a traditional media department and more of a media consultancy. Why? Because media is in constant flux, with technology driving efficiency and innovation. Our mission is to help guide clients through this flux, so that they better understand this new technology and how best to use it. In plain English, that means "how to get more bang for your buck."
We have a special team of cyber-ninjas with a particular set of skills. Discover how we can upgrade your online marketing platforms below: